December 18, 2014 - Read the full Forbes article and watch the interview here: http://onforb.es/1xrzUss.
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buildOn is a nonprofit working to break the cycle of poverty. Although its focus is on improving global literacy rates, it has done a remarkable job of ending its own poverty, if you will, through a bold partnership with GE.
At their 2014 gala, buildOn raised over $3.5 million, crediting GE for its success.
According to a Wall Street Journal article, GE uses its partnership with BuildOn to facilitate recruiting. The partnership goes beyond donations and involves employees in building schools with BuildOn in remote villages. GE professionals who work behind desks find themselves sleeping on floors and doing manual labor as volunteers. GE finds these employees to be happier in their jobs as a result.
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#185: Nonprofit Explains How To Partner With Corporations For Fundraising