#162: Social Entrepreneur Develops App With ‘Win, Win, Win’
November 25, 2014 - Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1yVsBGj. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Social entrepreneur Kyle Thomas and his team have developed an app called Adora to deliver advertising to the lock screen of your phone with proceeds going to a charity of your choice. Adora is about a client of the Your Mark on the World Center. Kyle noted, “Adora is a win, win, win, – a win for advertisers, a win for charities, and a win for that app users.” Explaining the potential impact, Kyle said, “Doing good doesn’t have to always be a grand gesture. Add up many small good deeds and you can have an amazing impact.” “Advertising can mean something, giving users a choice in the advertising they see can play a huge part in reaching an individual in ways they actually want to be reached, and it creates more value for the advertiser. The fact that our app does good is an amazing benefit to this process; the more valuable an app user is to an advertiser the more we can all donate to a cause,” Kyle concluded.