November 25, 2014 - Read the full Forbes article and watch the interview here: http://onforb.es/1vGVyrP. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. “Black Friday,” a label for the Friday following Thanksgiving, led to the moniker “Cyber Monday” for the peak on-line shopping day on the following Monday. In 2012, the next day of the calendar got a new name: Giving Tuesday (almost universally written as #GivingTuesday, complete with hashtag, reflecting its made for social media origins). This year, #GivingTuesday falls on December 2. President and CEO of the UN Foundation, Kathy Calvin, said, “UN Foundation is proud to be a founding partner of #GivingTuesday, which was launched as an alternative to the widely-recognized shopping events Black Friday and Cyber Monday, to kick off the holiday giving season. In just three years, it has become one of the largest initiatives dedicated to giving back.” “#GivingTuesday is a true example of how businesses both large and small, charities, families, community centers and students around the world and at a local level are coming together to celebrate the spirit of giving and doing good,” Calvin added. “As an organization, our primary mission is to build public/private partnerships to address the world’s most pressing problems. Through innovative campaigns and initiatives like #GivingTuesday, which brings together partners from various sectors, we are able to reach broader audiences and inspire people of all backgrounds to give back in a big way,” Calvin continued. “Now in its third year, #GivingTuesday is set to make its mark once again this holiday season by harnessing the power of social media and the generosity of people around the world to bring about real change in their communities,” Calvin concluded.
#159: #GivingTuesday: A Shopping Day For Good