Oct 14, 2014 • 19M

#126: Author With Longevity Secrets Seeks To Apply Lessons To Millions

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Some of the world's great changemakers join host Devin Thorpe to share leadership lessons you can use to increase your impact.
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October 9, 2014 - Read the full Forbes article and watch the interview here: http://onforb.es/10RGfzi. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. What if you could simultaneously reduce health care costs by 40 percent and increase a population’s life expectancy? You’d say you’d found the Fountain of Youth! Dan Buettner, author of the New York Times bestseller Blue Zones, did it. No, he didn’t actually find the Fountain of Youth, he says he reduced health care costs by 40 percent and extended the life expectancy of the people living in Albert Lea, Minnesota. Partnering with AARP in 2009, he implemented the lifestyle lessons he’d learned from hundreds of centenarians around the world who were discovered living in “Blue Zones,” communities with unusually high numbers of people over 100. Buettner explains the multifaceted approach to extending life, noting, “There’s no silver bullet to keep death and the diseases of old age at bay but instead it’s silver buckshot.” “The world’s longest-lived people don’t pump iron or run marathons. Instead, their environments nudge them into moving without thinking about it,” he adds. After the success of that pilot program, Buettner partnered with Healthways and Wellmark Blue Cross and Blue Shield to expand the Blue Zones Project to 17 cities in California and Iowa, reaching hundreds of thousands of people. Next stop: millions.